Completely eliminate procrastination in just 6 weeks so you can build your dream business without feeling like you’re forcing yourself to work (or get your money back)

Defeat Delay is a 1-to-1 online coaching program that has helped aspiring entrepreneurs around the world eliminate procrastination from their lives in a matter of weeks.Most productivity programs only give you part of the solution, and leave you falling back into inaction...But Defeat Delay gives you a complete, proven, science-backed system, and the accountability you need to:

Start doing 100% of the things you say you want to do.
So you can achieve your potential and build your dream life
(even if everything else you've tried has failed).

Is Defeat Delay right for you?

Have you always wanted to start your own business but keep putting off any type of action?

Do you set ambitious goals but always struggle to find the discipline or urgency to take action unless there's time pressure?

Or maybe you've read a few productivity books or tried a few productivity hacks but nothing seems to stick?

Have you tried to "just do it", write to-do-lists, limit screen-time, or watch motivational videos but never gain any traction?

Or maybe you consistently take action but dread doing anything that feels difficult or boring?

Do you spend hours scrolling, overpreparing or keeping yourself busy to distract yourself from what's important?

96% of Defeat Delay participants complete 91% or more of their daily tasks within 6 weeks.

Listen to what they have to say:

"Working with Sam has made procrastination so much easier to overcome.I went from feeling stuck and frustrated to empowered and productive. I now know why certain tasks were so hard to start and stay consistent with.If I could chat with past me, I'd say stop overthinking and just work with Sam. He’s going to help you tackle procrastination in ways that actually work.You'll get so much clarity and confidence. You'll wonder why you waited so long to take this step"

Lauren Winkelman

Founder, Rock Money Scissors

Finally, a system for effortlessly consistent action you can follow.

All procrastinating entrepreneurs face the same problems:

  1. We never feel the urgency to act unless a deadline is near and there's time pressure.

  2. We don't have the discipline to do what we say we'll do.

  3. When a task feels uncomfortable we distract ourselves with less important tasks.

  4. We only like doing things we enjoy, and feel overwhelmed when doing boring or difficult things.

  5. We can't stop addictive distractions like scrolling our phones.

  6. We feel motivated to achieve the result (make lots of money), but don't feel motivated to do the work.

And chances are you've dealt with these issues throughout your entire life, whether it's at school or work.But now that you want to create a future for yourself... you know that something needs to change...You can't just keep letting your goals remain unaccomplished..
You can't just keep feeling disappointed about another wasted day..
You can't just keep letting your potential go to waste..Well Defeat Delay will put an end to all of it. Guaranteed.

The system for effortless action you've been missing.

You probably know that eliminating procrastination is the only thing sitting between you and your dreams.And you've probably tried fixing it yourself.
But time and time again, you eventually fall off.
And end up back to going nowhere.But it isn't because you're lazy, or that you lack the ability to be consistent. Afterall, there are plenty of things you're consistent at.It's because you haven't aligned your work with the way your brain is wired to take action.Defeat Delay solves that problem. It'll help you implement a system that tailors your entrepreneurship goals to the way your brain motivates you, so that doing your work consistently becomes effortless.You'll finally have the ability to do what you want, when you want.

Put an end to putting things off.

The 4 reasons why entrepreneurs procrastinate.

Reason #1:
Undirected motivation

The biggest reason why you dread doing your work is because you haven't learnt how to channel your motivation for success towards your work.The reality is there's no task that's too difficult or boring. There's someone out there happily doing the exact thing you're avoiding. The difference is they've figured out how to channel their motivation.

Reason #2:
Addiction to distraction

In this modern day we're all so addicted to our phones, scrolling social media and watching videos.The reality is it's hard to do what we want to do, when our brains are constantly telling us to doing something else.

Reason #3:
Lack of consequence

For our entire lives we've relied on the consequences of deadlines to give us the urgency to take action (like failing a class if we don't finish our assignment).But in entrepreneurship there are no deadlines or immediate consequences. If you do nothing today, life goes on as normal. That feeling of consequence is missing.

Reason #4:
Too much uncertainty

This is the biggest reason why we hesitate to work on our businesses.We don't know what to do, whether we're doing it right, or if we'll even succeed. This self-doubt makes us hesitate to invest any effort, because what if we're just wasting all our time?Well what if you knew with 100% certainty that you'd succeed? You'd probably get to work straight away.

The system you need to finally start taking consistent action on your business.

Within 6 weeks you'll:

  • Remove resistance to doing boring/difficult tasks.

  • Unlock the motivation to do everything on your to-do-list.

  • Stop wasting time on distractions like scrolling your phone.

  • Develop the discipline to work consistently every day.

  • Stop relying on time pressure and last minute deadlines.

  • Find the urgency to act on all of your goals right now.

So you can finally start building your dream life.

A system that's proven to work:

  • 100% of clients report 92% or more of their tasks feel easy to start within 6 weeks.

  • 96% of clients achieve 91% or more of their daily goals.

  • 91% of clients reduce unproductive screentime to less than 1 hour per day.

  • 100% of clients who follow the Defeat Delay system see measurable improvement within weeks.

"I'm finally taking consistent action, and I'm only getting more and more productive every single day.I use to have a hard time focusing but now I have long periods with laser focus. My mindset has also changed a lot to a much more positive one.Sam's coaching really has transformed my life for the better, making me strive for greatness everyday.If you're considering working with Sam I'd say take the leap of faith, because it'll really change your life"

Harry Huzou

YouTuber

Ready to eliminate procrastination once and for all?

Here's a full overview of everything you get when you join Defeat Delay:

🗨️ 12 Live 1-to-1 Coaching Sessions

6 weeks of coaching through the Defeat Delay curriculum. Giving you the science-based system that will eliminate procrastination from your life.

⚙️ Anti-Procrastination System

An entire science-based system designed to make work feel easy, and give you the motivation and urgency to act now and never procrastinate again.

👤Personalised Advice

Dedicated time towards understanding your goals and experience with procrastination. And tailored advice on how to apply the system to guarantee results for your life.

🎯 Accountability Program

Regular check-ins to review your implementation of the Anti-Procrastination System and guide you in making progress towards your goals.

📝 Templates And Workbooks

Templates and workbooks for you to fill so you can immediately apply the concepts to your life and start taking action.

📱 Direct Access To Your Coach

Direct message access to your coach during the program so you can share wins, ask questions and get ongoing direct support.

Decades of experience, hundreds of studies and dozens of books.

All combined to cover everything you need to eliminate procrastination for good.

Here's what's in the Defeat Delay curriculum:

Part 1:
The Anti-Procrastination Formula

Lesson 1: 4-Part Anti-Procrastination Formula ($100 Value)

In this introductory lesson you'll learn that every instance of procrastination is caused and fixed by 4 factors:

  1. How motivated you are to do the task (not just for the outcome)

  2. Whether you expect to successfully get the result

  3. Your ability to stay focused and consistently take action

  4. Whether you feel a sense of urgency to act

If any of these factors are off, you'll feel resistance to doing the work. But if all 4 are optimised, doing the work feels effortless.The Defeat Delay program gives you an entire system that optimises these 4 factors for all of your goals, so you never procrastinate again.

  • A complete understanding of all the reasons why you procrastinate and how to prevent procrastination for the rest of your life.

  • Save yourself years finding the root causes of your procrastination.

Part 2:
The Science Of Motivation

This part of the program helps you take the first step to stopping procrastination and doing more of your work, which is to make your work motivating and enjoyable to do.

Lesson 2: Find The Motivation To Do Anything ($200 Value)

In this lesson you'll find the motivation and desire to do any task (even the boring/difficult ones) with my Motivation Mastery Framework.The reality is that no task is categorically boring. Someone out there is motivated to do the exact thing you're avoiding.

  • Start doing all the boring/difficult things you've been avoiding.

  • My secret hack to stop dreading your work, and make work feel as exciting as playing a game.

  • The single biggest goal setting mistake you make that kills drive/motivation (and how to avoid it).

Lesson 3: Breaking Addictions To Distraction & The Secret To Unlocking Motivation ($200 Value)

In this lesson you'll break any addictions to distractions like scrolling your phone and free up multiple hours each day with my Addiction Breaking Protocol.You'll also start unlocking the motivation to do harder things.

  • Reduce time spent on unproductive distractions to less than 1 hour/day.

  • Get rid of that constant itch to use your phone, watch videos, or do whatever distracts you.

  • The simple biological trick to unlocking high-performer motivation levels.

  • The single habit you have that single-handedly kills motivation (and how to avoid it).

Part 3:
The Science Of Consistent Action

Now that you've found your motivation, this part of the program will finally make you consistent at taking action.

Lesson 4: Effortless Discipline & Consistency ($200 Value)

In this lesson you'll implement the system that will unlock the discipline you need to do your work everyday.It'll make consistent action feel effortless. Allowing you to work every hour of every day without forcing yourself to.

  • Make consistent work feel effortless with my Effortless Consistency Blueprint (even up to 12 hours a day).

  • Leverage the biological mechanism that makes even the hardest of tasks feel as effortless as breathing.

  • Why discipline isn't limited to naturally talented people, and how anyone can unlock it with one simple rule.

Lesson 5: Avoiding Distraction ($100 Value)

Even though you may have the discipline to start your work, you'll still end up procrastinating if you constantly get distracted.In this lesson you'll implement my Laser-Like Focus System. Which will make you locked-in on anything, and make sure you never get distracted again (even if you have ADHD).

  • Save an average of 2 hours/day of lost productivity from poor focus.

  • The 15 Minute Focus Rule proven to increase productivity by 500%.

  • A simple bio-hack that makes you feel more focused instantly.

  • How focus is actually a skill that no one has taught you how to train (yet).

Part 4:
Creating Urgency

Now that you're motivated and can take consistent action, this part of the program will give you the urgency to take action now.

Lesson 6: Creating Urgency To Act Now ($100 Value)

In this lesson you'll stop relying on last minute deadlines to create urgency by using my Anti-Procrastination Time Management System.Most time management techniques don't work because they don't create urgency. They let you tell yourself you can just do it tomorrow. But this system will give you urgency to act as soon as you create your plan.

  • Stop spending days/weeks/months telling yourself you can just "do it tomorrow".

  • The simple planning trick to creating deadlines that gives you the urgency to act immediately.

  • The planning principle that's scientifically proven to increase the chances of you taking action to up to 90%.

  • Why to-do-lists and setting daily goals haven't worked for you (yet).

Part 5:
Removing Mental Roadblocks

Even if we're motivated and have the urgency to act. We'll still procrastinate if we have any doubts about whether we'll successfully achieve our goal.Because the moment we second guess whether our effort will be worth it, is the moment we feel resistance to take action.So this part of the program will remove the hidden mental roadblocks that make you procrastinate.

Lesson 7: Removing Limiting Beliefs ($150 Value)

In this lesson you'll remove any limiting beliefs that make you fear taking action by using my Limiting Belief Breaking Framework. Beliefs like:

  • No one will want my product,

  • The market is too saturated,

  • I need to learn more before I start my business, or

  • I don't have what it takes to be a successful entrepreneur.

  • Stop spending years coming up with reasons why you shouldn't build your business.

  • Gain the confidence to work towards goals that most people never start (social media, entrepreneurship etc.).

  • Get my Limiting Belief Workbook that removes all the common limiting beliefs new entrepreneurs have.

Lesson 8: Eliminating The Fear Of Failure ($100 Value)

In this lesson you'll use my 7-Step Fear Dismantling Framework to remove the biggest fear that'll stop you from investing the months/years of effort required before seeing your business succeed: The fear of failure.

  • Get the one piece of evidence you need to gain 100% confidence you'll succeed and never give up on your goals.

  • My framework to make entrepreneurship risk-free and guarantee success so you can stop worrying about failing.

  • Why you don't need to be naturally gifted to be successful.

Lesson 9: Eliminating Perfectionism ($100 Value)

In this lesson you'll stop spending hours over-preparing, over-polishing, or avoiding doing any work out of fear of looking imperfect in front of others.You'll free yourself from the desire to create the perfect product, and get comfortable showing your work even though it looks messy.

  • The one hidden mentality you have that makes you feel 90% more resistant to doing the work (and how to remove it).

  • My 2-step framework to make you feel comfortable taking action even if you feel resistance/worry/fear.

Lesson 10: Eliminating Imposter Syndrome ($100 Value)

In this lesson you'll remove thoughts that make you think you're not ready to start your business. Like: "I'm not good enough to be doing this", "I need to learn more before starting", or "why should people buy from me?".

  • Stop spending years putting off your business because you think you need to read more books or take more courses.

  • 4 strategies to gain 100% confidence in yourself and why people should buy/listen to you (even when you're just starting out).

  • A simple tactic to create a fail-safe environment to start your business and build trust with your clients (even if you're still learning).

  • Why most people that succeed in business are not experts when they start.

Lesson 11: Eliminating The Fear Of Judgement ($100 Value)

In this lesson you'll remove the fear of judgement, the fear that stops us from putting our business in front of people and giving it the growth it needs. Whether it's telling your network, asking for feedback, or posting on social media.

  • Stop spending months/years not starting or promoting your business out of fear of what other people might think.

  • 2 strategies to build comfort with putting your work in front of people you care about.

  • The 4 mindset shifts needed to stop caring what others think.

  • The key strategy needed to attract an audience that you know will support your work.

Part 6:
Eliminating Procrastination Forever

Lesson 12: The Full Procrastination Toolkit ($400 Value)

In this final lesson I give you all the strategies to tackle every instance of procrastination no matter what's causing it. So you'll never leave another important task on the to-do-list again.

  • My Procrastination Playbook that gives you the most effective anti-procrastination strategies for each scenario.

  • Finally have all the tools needed to do 100% of all the things you say you want to do, when you want to do them.

  • Finally put an end to years of disappointment leaving your goals unticked.

Plus you get these Bonuses!

BONUS #1: How To Pick The Perfect Business Idea For You Mini-Course ($100 Value)

Put an end to procrastinating because you don't know what business idea to pursue. In this downloadable mini-course you'll get:

  • A proven framework for generating a list of business ideas that you're passionate about, you'll be good at, and you know people will pay for.

  • A proven blueprint for selecting business ideas that are guaranteed to succeed.

  • Stop spending years waiting for the "perfect" business idea to come to you (it won't).

  • Avoid wasting thousands of dollars and years of time on business ideas that'll fail.

As someone with a Masters Degree in Business (specialised in entrepreneurship), these frameworks have not just helped me, but also my students find lucrative business ideas that give them purpose and passion.People spend thousands of dollars and years trying to figure this out but you’re getting this for free.

BONUS #2: How Anyone Can Become A High Performer Mini-Course ($200 Value)

Stop letting self doubt about your abilities hold you back from taking action towards big goals like building a business. In this downloadable mini-course you'll get:

  • The confidence to tackle goals only the top 1% of people achieve.

  • The one mindset shift, proven by research, to turn anyone into a high performer.

  • The science-backed formula that anyone can follow to reach the highest levels of achievement in any field.

  • The limiting belief you have about natural talent and genetics that destroys your chances of success (and how to break it).

Before learning these concepts I thought I was destined for mediocrity. I never felt smart or gifted in any way.It was only when I learnt these concepts that I tripled my income into the six-figures, became a top student, and built a body I'm proud of.

Ready to start doing what you say you'll do?

...And never waste your potential again?

Are you tired of:

  • Leaving your list of goals unticked?

  • Looking back on each day with regret?

  • Telling yourself that this year is the year, only for nothing to change?

I've been there too.. and so have all my clients.But after going through Defeat Delay, these problems are a thing of the past.Some have launched their own social media channels, and built a following. Others have finally developed their own products, started their businesses, or tripled their revenue.And you're one click away from making the same commitment to finally beating procrastination and building the life of your dreams.

Total value of Defeat Delay:

  • 4️⃣ [Lesson #1] The 4-Part Anti-Procrastination Formula ($100 Value)

  • 💪🏼 [Lesson #2] Find The Motivation To Do Anything ($200 Value)

  • 🚀 [Lesson #3] Breaking Addictions & Unlocking Motivation ($200 Value)

  • 🔃 [Lesson #4] Unlocking Effortless Discipline & Consistency ($200 Value)

  • 🔍 [Lesson #5] Avoiding Distraction (Even If You Have ADHD) ($100 Value)

  • ⏱️ [Lesson #6] Creating Urgency To Act Now ($100 Value)

  • 🔓 [Lesson #7] Removing Limiting Beliefs ($150 Value)

  • ✊🏼 [Lesson #8] Eliminating The Fear Of Failure ($100 Value)

  • ⌛ [Lesson #9] Eliminating Perfectionism ($100 Value)

  • ⏫ [Lesson #10] Eliminating Imposter Syndrome ($100 Value)

  • 👥 [Lesson #11] Eliminating The Fear Of Judgement ($100 Value)

  • 📒 [Lesson #12] The Full Procrastination Toolkit ($400 Value)

  • 💼 [Bonus #1] How To Pick The Perfect Business Idea For You ($100 Value)

  • 🏅 [Bonus #2] How Anyone Can Become A High Performer ($200 Value)

  • 👤 Personalised Advice and Feedback to ensure the Defeat Delay System is tailored to your personal goals and accelerate your progress ($600 Value)

  • 🎯 Accountability Program to ensure you start taking action on your goals ($240 Value)

  • 📱 Direct Message Access to your coach for 6 weeks, to ensure you have ongoing support throughout the program ($300 Value)

  • 📝 Templates, Frameworks and Workbooks so you can immediately apply the Defeat Delay principles to your life and start taking action ($100 Value)

  • ♾️ LIFETIME ACCESS to the Defeat Delay program content (all calls will be recorded), workbooks and bonuses

  • ✅ [GUARANTEE] No Questions-Asked 100% Refund Policy if you attend all 12 coaching sessions and still aren’t satisfied for any reason (I doubt it!)

The total value of Defeat Delay is: $3,390.But you get lifetime access and all future program upgrades for just a one-time investment of only: $199.

Not only that, but you'll:

  • Stop wasting hours every day being unproductive.

  • Save yourself years worth of pain figuring out what actually works.

  • And take control over the only thing that will build your future: Your time.

Defeat Delay gets you on track and pays itself off in the first week.

See what past participants have said:

Jack Bird

YouTuber/Ecommerce

I thought Sam's program would be the same information I've seen thousands of times on the internet. But after just the first session I realised I was wrong.I've tried everything to fix my procrastination. But after just 1 week I finally started working on the business I've been thinking about for years.Everything is so clear. I finally know why my brain wants to procrastinate and how to stop those urges.I’ve already recommended Sam to 3 other people and will continue to do so.He’s an amazing person to have in your life if you’re someone with big goals but unsure how to achieve them.

Dev Singh

Founder, Cometlit

Sam’s course has been a game-changer for me.I’ve been working full-time whilst also trying to develop my own software company. Which has made it challenging to put in consistent effort into my business.Sam’s training gave me practical strategies that gave me the push I needed to improve my consistency and focus.I’ve since seen a noticeable improvement in how I manage my time and maintain my momentum.I highly recommend Sam's program to anyone looking to get things done. His training is the real deal.

Limited spots available...

To ensure personalised attention and maximum results, I only work with a few people at a time. And my calendar is filling up. That's why I'm limiting this offer to the next 5 people who sign up.After this I will temporarily stop accepting new clients, and my price will increase to $399. (there are programs that don't offer near as much at multiples the price)I'll also be turning this into a cohort based program, so this may be the only time I can offer personalised 1-to-1 coaching.So the question is are you going to keep waiting for the "right time" to start taking action?Or are you finally going to start now and make some real progress in 2025?I hope it's the latter.

Real results from real clients:

Meet your coach

Hi! I'm Sam Chiu

I’ve spent 26 years of my life being a chronic procrastinator.I'd skip the gym weeks in a row.
Spend 12 hours a day binge watching videos.
Spend years putting off building a business.I couldn't bring myself to do anything. Each year I'd look back and tell myself that this year was the year I'd take action and stop letting my goals slip.
Yet NOTHING would change.I felt subpar and that I wasn’t capable of doing big things.But after reading hundreds of research papers, and dozens of books on procrastination. I figured out how to turn my life around.For the past 5 years I’ve worked 7 days a week, every week. And in that time I:

  • Completed my Masters Degree with straight high distinctions.

  • Went to the gym 5 times a week without fail.

  • Built a body I’m proud of.

  • Built a six-figure career.

  • Started a YouTube Channel.

  • And most importantly started this business.

I finally got good at taking consistent action.So I've decided to pack everything I know about beating procrastination into this one program.I’ve built templates and workbooks and systems to help anyone, no matter how bad of a procrastinator they are. Eliminate procrastination and start achieving their potential.I wake up everyday feeling proud knowing that this system has helped other entrepreneurs work towards their own goals of building their dream business.And I’d love for it to help you too.

Frequently Asked Questions

No-Questions-Asked Refund Policy

I want your investment into Defeat Delay to be 100% risk free.So my refund policy is simple.If you attend all 12 coaching sessions and for whatever reason you don't feel like you got the value you hoped, send me an email and I’ll happily give you all of your money back.No questions asked.Just request within 90 days of payment (twice as long as the program).The reason I require you to attend the sessions is because I KNOW (after running people through this program) that the strategies in Defeat Delay work. The only thing I don’t have control over is whether you give them a chance.

Is this worth it?

If you're down here, you might be thinking... is this really worth it?And sure, you could spend months stitching together all the information out there. And you could try to use that to try and beat procrastination on your own.But I'm guessing if you're on this page, and you've read this far, you've tried that before.And the results... well... they're not what you've been hoping for.
(I know... because it took me years to figure it all out...)Meanwhile, you've probably seen other people making the progress you want.Think about the hundreds of hours wasted, all the opportunities passed up, and all the money you could've made.The question isn't whether you can afford this program - it's whether you can afford another year of procrastination.Wouldn't it be crazy to look back, pointing to this exact moment, this exact decision, as the thing that led to an incredible, lifechanging year?To put a stop to all the feelings of regret of what could've been?To start a new business, new career, a new personal trajectory. All because you finally beat procrastination?Well it can all start right here, right now.So, what do you say?

Still thinking about it?

Here's a sneak peek of the frameworks you'll learn inside.

Got a few questions?

If you've got any questions, or need a hand with anything, I'm just one email away.Email me at [email protected]